Back in the day, selling a home during the winter was difficult; no one wants to move in the cold. With the internet, however, everything changed.
With the current boom in the housing market, Utah homes are selling almost as fast as they’re being bought. This gives sellers a big advantage, no matter the season. Follow these steps and you’ll see that it is very possible to sell your home in the winter.
Prepare Your Home for Sale
Most houses sell quicker in good condition and with good quality furniture and fixtures. For your home, take care to clean everything up. Check the flooring for any holes or wear, repair anything that needs it and make sure that everything inside is in good working order. Don’t try to hide any flaws.
For instance, it’s always a good idea to have all of your light bulbs changed. You can also check that the furnace, water heater, and air conditioner are all in good working order. And, as tempting as it may be to get a new fridge or washing machine, it’s better to keep your old one working so that it doesn’t waste any money.
Now that your home is clean and ready to sell, it’s time to write a marketing plan.
Market Your Home Online
The internet is a treasure chest for people looking to buy. To sell your home in the winter, list your property on every major platform, including Zillow, Trulia, Facebook, and KSL Classifieds. You can attract more interested buyers by adding Google Maps to your property listings so that potential buyers can get the exact location from the street view.
Get More Qualified Buyers with Social Media
A good way to reach buyers is through the digital marketing platforms you have, such as Facebook and Instagram. Set your account up as public, so that anyone can see what you are up to. Also, tag as many of your friends and family as you can in your posts.
Start with your Facebook page. Having “likes” or shares is a big boost when it comes to getting more people to read your content and spread the word. To help you out with the daily update of what you have going on, a few different social media apps that are great for local advertising are Hootsuite and Buffer.
Pay attention to the “featured stories” on Facebook and show potential buyers what you have going on. The more information you provide and the more detailed it is, the more likely someone is going to be interested.
Pricing Your Home Right
Trying to sell your home in the winter has the same pricing rules as any other time of year. Pricing a home right is the most important thing to do before listing your home. When people see the asking price, they’ll decide whether or not they want to see your house. If you price your home high, you will have trouble selling it. However, if you price it low, people will just move on and leave you high and dry.
If you price it too low, you will have to cut some corners to make it worth the seller’s while. Before you start lowering prices, take a look around your property to see what is going on. Get outside your home and take some time to analyze it. Make sure everything is in great shape.
Create a Warm Environment for Your Open House Presentations
You might be surprised at how much a warm and inviting atmosphere can impress potential buyers during an open house presentation. Paint a fresh coat of paint in the kitchen, living room, and bathrooms, and stage your home the right way. If you’ve got an old home, spruce it up by having the windows maintained, and consider getting the carpets cleaned professionally.
Sell Your Home With Utah Sell Now in Salt Lake City, Utah
If you find it difficult to sell your home, even if you have done your very best to make it the ideal property a buyer could find, give Utah Sell Now a call right away. Our priority is speed and clear communication! We will buy your home with cash and cover all closing costs.